DESCRIPTION

Yahoo planned to rebrand its Yahoo Finance channel. Our task was simple - create something new - and we did. Each airtime of the day got its own color mood. Within this color range every show is represented by different colors, based on their use case e.g. entertainment, news, etc., as well. That was the easy part.

For the overall look-and-fell, we endeavored to think out of the box and design something unique for our customers. We created a very different design, with bubbles and circles, which is unconventional within the broadcast sector. It is innovative and outstanding and just what Yahoo Finance needed. The launch of the new design was very successful. Thanks to Astucemedia for the opportunity.

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CREDITS | CAST

DESIGN - David Sczyrba, Patrick Wagner

CLIENT - Yahoo Finance

AGENCY - Astucemedia

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TECHNICAL INFORMATION

TYPE - On-Air Graphics, Corporate Identity, Rebrand

SETUP - All multimedia devices