X-RAY CAR

DESCRIPTION

BMW needed to communicate their improvements and innovations to their (future) customers in an easy and visually appealing way. The agency Realtime Department had the idea to build an interactive screen in front of a real car exhibit. The screen would show the "inside" of the car and the exhibition visitor and user of the application would be able to get information to all necessary car parts.

 

CREDITS | CAST

CLIENT - BMW

AGENCY - Realtime Department

DESIGN | DEVELOPMENT | ANIMATION | UI - Dreamgon

MANAGEMENT | ON-SITE SUPPORT & INSTALLATION - Realtime Department

MUSIC [Video] - Far Away - MK2

TECHNICAL INFORMATION

SOFTWARE - Unreal Engine 4

SETUP - Interactive touch screen placed on a rail next to the car exhibit